LOGO REDESIGN
LOGO REDESIGN
Dorlytex is one of the biggest companies producing and selling elastics in Brazil.
I was hired to redesign the logo they had to simplify it in accordance with their slogan "fazendo o simples bem-feito" and based on their existing brand identity.
I mainly created two options
One that is more on brand with the Brazilian market and below that, a more flat and modern logo. The modern direction was chosen
